About BEHOLD JUICE
Behold Juice is a citrus replacement made without any citrus but identical to traditional citrus juice in taste and physical properties. Our patent-pending, all-natural formula offers a longer refrigerated shelf life than fresh-squeezed juice and a comparable price to bottled juices. It is aimed at bars and restaurants for use in cocktails and food prep.
Product Facts
100% Natural,100% FDA GRAS
Ingredients: 100% natural, 100% FDA GRAS (Generally Recognized As Safe) certified.
Does not contain any animal product or any major allergen groups.
Faithful recreation of citrus juices with 100% natural ingredients and 0% juice.
Juice v.s. Juice v.s. BEHOLD JUICE
Fresh-squeezed juice offers great flavor but comes at a high cost. It requires extra labor and lasts only about two days, even when refrigerated. The leftover peels become food waste.
Bottled juice is cheaper and more convenient, but must be pasteurized by law. Citrus flavors degrade with heat, even at lower temperatures for pastuerization, affecting taste. It lasts up to a month refrigerated or six months frozen.
Behold Juice gives the flavor of fresh-squeezed juice — with the price, shelf life, and convenience of bottled juice.
Cost Comparison
Behold Juice delivers fresh-squeezed taste at ~30% lower cost.
Fresh =~$8 per liter
Behold =~$6 per liter
Average monthly cost of fresh juice=~$1,000
Average monthly cost of Behold=~$700
FAQs
Q1: How can you create a "juice" indistinguishable from real citrus juice without using actual juice?
A1: Citrus flavor involves two components: taste (what our tongue senses) and aroma (what we smell). For example, lemons and limes share similar acidity but differ distinctly in aroma. Behold Juice accurately replicates both taste and aroma using shelf-stable ingredients.
Q2: What is Behold Juice made of?
A2: Behold Juice closely mirrors the composition of fresh citrus juice, containing equivalent sugars, acids, and other natural ingredients that replicate citrus juices' culinary and mixology functions. Although legally containing 0% juice, it is certifiably 100% natural.
Q3: Why is Behold Juice more environmentally friendly?
A3: Juicing fresh citruses generates citrus waste from leftover fruit shells. Behold Juice eliminates this kitchen waste entirely without compromising quality, unlike conventional bottled, pasteurized citrus juices.
Q4: How long does Behold Juice last?
A4: Behold Juice should always be refrigerated (<41°F) or frozen. It lasts up to 1 month refrigerated or 6 months frozen. In comparison, freshly squeezed citrus juice expires after 24–36 hours, even when refrigerated.
Q5: How does Behold Juice reduce Front-of-House labor and training?
A5: Bars typically spend 4–7 hours weekly juicing citrus. As a ready-to-use 1:1 substitute, Behold Juice eliminates this labor entirely. Its extended refrigerated shelf-life also enables pre-batching cocktails, which remain stable under refrigeration for at least two weeks. This means bartenders no longer need to measure multiple ingredients; instead, they pour directly from one pre-mixed bottle. This simplifies preparation and ensures consistent, high-quality cocktails—even with untrained staff.